For our prestigious client we are looking for a qualified specialist as:

Adobe Analytics / Adobe Target Business Consultant (m/f/d) - 50 % remote / 50% client-onsite

Job-ID: CP-00003994
Ort: London

Project details:

  • Lead business discovery workstreams, and perform industry and customer research to establish the customer’s ‘why’
  • Develop and align with customers on relevant business goals and critical metrics
  • Establish requirements, and advise on capabilities related to Adobe Analytics and Adobe Target. Drive implementation strategy and execution in partnership with Technical Consultants
  • Develop analytics reports and dashboards and deliver actionable insights to the customers utilizing Adobe Analytics
  • Analyse opportunities and identify consumer behaviours that can be influenced to drive impact, with a specialist focus on optimisation & personalisation across online (primarily website) channels
  • Ideate use cases and tactics to support overarching business priorities
  • Assess and illustrate the value of your recommendations, prioritise according to value & complexity
  • Build and embed personalization and testing roadmaps
  • Create tactical plans and guide the customer on the actions required to execute the next phase of the roadmap
  • Execute use cases in partnership with customer teams, or lead an offshore team to execute for the customer
  • Assess performance and value realised from executed activities. Own communication of value to the customer and Adobe Account teams
  • Perform deskside coaching focused on Adobe Target & Adobe Analytics and it’s related use cases

Working place: 50 % remote / 50% client-onsite
Duration: asap - 6 months
Working hours: fulltime
location of client: UK

Technical qualifications:

  • To succeed in this role, you are a driven marketeer, conversant in current digital marketing trends and have experience driving innovative digital marketing tactics that deliver exceptional customer experiences.
  • You can translate a digital strategy into digital marketing use cases that move the dial on success metrics
  • You have delivered business impact and can illustrate that value
  • You have a strong eye for business, and some depth of experience within two or more core industries (e.g., Retail, Travel, Financial Service)
  • Data Analysis: Proficiency in how data shapes and drives the customer experience across platforms and channels. You have experience analysing website and audience data to uncover insights
  • Conversion Rate Optimisation: You understand and anticipate customer needs, build testing & personalisation roadmaps, guide on data to collect and use, and execute the tests for statistical results through multiple channels
  • 4+ years' experience successfully leading client relationships within the digital world ideally from agency or vendor side
  • You are an Adobe Target Business Practitioner
  • You are an Adobe Analytics Business Practitioner
  • Adobe Audience Manager experience is a bonus
  • As a self-starter, bold, opinionated and proactive, you are able to gain the trust of customers and internal teams. You can work independently and as part of a team
  • The ability to balance multiple assignments across teams in a fast-paced environment
  • Excellent interpersonal, and presentation skills both verbal and written
  • Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus
  • Able to travel (50%), primarily within the UK (when restrictions lift). In the immediate term delivery is from home / remote with office re-opening expected soon